A handmade home decor e-commerce brand had beautiful products but zero organic traffic, spending $12,000 monthly on Instagram and Facebook ads as their only customer acquisition channel.
Ecommerce IndustrySeo Explosion Service9 months Timeline
Luxe & Loom
Organic search grew to contribute 40% of total revenue within 9 months, allowing a 50% reduction in paid social ad spend.
The Challenge
Our Approach
Optimized all 350 product pages with unique descriptions and schema markup, built buying guide and styling content targeting long-tail product searches, and created programmatic category pages for every style and room type.
The Results
Organic search grew to contribute 40% of total revenue within 9 months, allowing a 50% reduction in paid social ad spend.
Product pages earned rich results with star ratings, increasing click-through rates by 35%.
Before & After
Before
Zero organic sales, $12K/month paid social only
After
40% revenue from organic, $6K/month ad spend, 210 ranking products
Instagram was our everything but costs kept climbing. Solomon gave us a second growth engine through Google that now drives nearly half our revenue. I sleep better knowing we are not dependent on one platform.
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