A boutique gym chain with 4 locations saw membership stagnate while ClassPass and low-cost chains eroded their market, with new member signups declining 30% year over year.
Fitness IndustryLead Generation Service6 months Timeline
Iron Athletics
New member signups increased 180% across all locations with a 40% reduction in member acquisition cost.
The Challenge
Our Approach
Built a local SEO and lead generation system with location-specific landing pages, class-type content, free trial funnels, and automated follow-up sequences for each gym location.
The Results
New member signups increased 180% across all locations with a 40% reduction in member acquisition cost.
Free trial conversion rate improved from 22% to 48% through optimized nurture sequences.
Before & After
Before
Declining signups, 30% YoY drop, $85 acquisition cost
After
180% signup growth, $51 acquisition cost, all locations in map pack
ClassPass was eating our margins and walk-ins had dried up. Solomon rebuilt our local presence and the trial funnel they created converts nearly half of everyone who walks through the door.
More Case Studies
Want Results Like These?
Let us show you what we can do for your business.