Home Services IndustrySeo Explosion Service5 months Timeline

Precision Plumbing Co.

Map pack visibility expanded from 1 to 14 of 15 service area towns, generating 200+ monthly calls at $9 per lead.

The Challenge

A residential plumbing company served 15 towns but only ranked in the map pack for their home city, missing 80% of their service area and paying $65 per lead to HomeAdvisor.

Our Approach

Created 120 programmatic service-area pages covering every service type in every town, optimized Google Business Profile with service area targeting, and built a review generation system.

The Results

Map pack visibility expanded from 1 to 14 of 15 service area towns, generating 200+ monthly calls at $9 per lead.

HomeAdvisor dependency dropped from 60% to 10% of total leads.

14Map Pack Towns/15
200Monthly Calls+
9Cost Per Lead$
83HomeAdvisor Reduction%

Before & After

Before

Map pack in 1 town, $65/lead from HomeAdvisor, 60% third-party dependent

After

14 towns visible, $9/lead organic, 200+ monthly calls

I was paying HomeAdvisor $65 a lead and only getting calls from one town. Solomon put us on the map — literally — in 14 towns and my phone rings constantly now. Best business decision I ever made.
Tony MarchettiOwner, Precision Plumbing Co., Precision Plumbing Co.

Want Results Like These?

Let us show you what we can do for your business.