A 120-room boutique resort paid 22% average commission to OTAs like Booking.com and Expedia, with only 15% of bookings coming through their own website.
Hospitality IndustryWebsite Packages Service7 months Timeline
Seaside Resort & Spa
Direct bookings grew from 15% to 52% of total reservations, saving over $180,000 annually in OTA commissions.
The Challenge
Our Approach
Redesigned the resort website with a conversion-optimized booking engine, created destination content and local attraction guides, and built SEO authority for resort and vacation keywords in the region.
The Results
Direct bookings grew from 15% to 52% of total reservations, saving over $180,000 annually in OTA commissions.
Average booking value through the direct channel was 18% higher than OTA bookings.
Before & After
Before
85% OTA dependent, 22% average commission, low direct traffic
After
52% direct bookings, $180K annual savings, 275% traffic growth
OTA commissions were destroying our margins. Solomon built us a direct booking machine that not only saves us $180K a year but actually generates higher-value reservations than the OTAs ever did.
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