An independent insurance agency competed against national carriers with massive ad budgets, paying $55-80 per lead through comparison sites with declining lead quality.
Insurance IndustryLead Generation Service7 months Timeline
Shield Insurance Partners
Organic leads surpassed paid leads by month 7, with a 65% lower cost per lead and 3x higher close rate.
The Challenge
Our Approach
Built educational content hubs for each insurance type, created location-specific landing pages with quote request forms, and implemented AI visibility optimization for insurance recommendation queries.
The Results
Organic leads surpassed paid leads by month 7, with a 65% lower cost per lead and 3x higher close rate.
The agency was cited in AI search results for 25+ local insurance queries.
Before & After
Before
$55-80 per lead from comparison sites, low close rate
After
65% cheaper leads, 3x close rate, AI search visibility
Competing against State Farm and Allstate online seemed impossible. Solomon showed us how to win the local searches those big carriers ignore, and the leads are far better quality than anything we bought before.
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