A family law practice spent $8,000 monthly on Google Ads at $85+ per click for divorce and custody keywords, with rising costs and declining lead quality.
Legal IndustryLead Generation Service6 months Timeline
Hawthorne Family Law
Organic leads exceeded paid leads by month 6 at one-fifth the cost per consultation, allowing 60% reduction in ad spend.
The Challenge
Our Approach
Built a comprehensive content strategy covering every family law topic, created landing pages for specific case types and local courts, and implemented lead capture with automated consultation booking.
The Results
Organic leads exceeded paid leads by month 6 at one-fifth the cost per consultation, allowing 60% reduction in ad spend.
The automated booking system converted 35% of organic visitors into scheduled consultations.
Before & After
Before
$8K/month ad spend, $85+ per click, declining quality
After
40 monthly organic consultations, 80% lower cost, 60% less ad spend
We were hemorrhaging money on Google Ads for divorce lawyer clicks. Solomon built an organic presence that now generates more consultations than ads ever did, at a fraction of the cost.
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