Manufacturing IndustrySeo Explosion Service9 months Timeline

Apex Industrial Manufacturing

Online RFQs exceeded trade show leads within 9 months at one-third the annual cost.

The Challenge

A precision machining manufacturer relied entirely on trade shows for lead generation, spending $120,000 annually on events that produced inconsistent results and long sales cycles.

Our Approach

Created a comprehensive product catalog with SEO-optimized pages for every capability, material, and industry served, combined with technical content targeting procurement managers and engineers.

The Results

Online RFQs exceeded trade show leads within 9 months at one-third the annual cost.

Average deal size from organic leads was 20% larger than trade show leads.

35Monthly RFQs
80Annual Cost SavingsK
20Average Deal Size% larger
240Indexed Product Pages

Before & After

Before

$120K/year on trade shows, inconsistent lead flow

After

35 monthly RFQs, $40K annual cost, 20% larger deals

We thought manufacturing was a trade show business. Solomon proved that procurement teams are searching online first, and now our website generates more qualified RFQs than three annual trade shows combined.
James HartleyVP Sales, Apex Industrial Manufacturing, Apex Industrial Manufacturing

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