83Travelers research destinations on search engines%
20Revenue saved per booking through direct channels%
62Hotels increasing investment in direct booking SEO%
Success Stories in Hospitality & Travel
Seaside Resort & Spa
A 120-room boutique resort paid 22% average commission to OTAs like Booking.com and Expedia, with only 15% of bookings coming through their own website.
From 15% to 52% direct bookings, saving $180K in commissions