Competing Against Free Online Learning Platforms
Why would a student pay tuition when the first page of Google is full of free alternatives.
Does this sound familiar?
Free content dominates SERPs
Free learning platforms outrank your program pages for course-related keywords.
Value justification challenge
Marketing must constantly justify tuition costs against free alternatives.
What happens if you don't fix this
Enrollment decline
Prospective students choose free alternatives discovered through search before finding your programs.