ClassPass and Aggregators Commoditize Your Studio
ClassPass fills empty spots but those visitors never convert to full-price memberships.
Does this sound familiar?
Low-value traffic from aggregators
Aggregator visitors attend once at a discount and never return at regular prices.
Brand dilution
Your premium studio appears alongside budget options with no way to differentiate.
What happens if you don't fix this
Revenue cannibalization
Discounted aggregator sessions replace full-price bookings from direct customers.