Free Workout Content Online Devalues Paid Programs
Why would someone pay for your class when YouTube has a million free alternatives one search away.
Does this sound familiar?
Dropping program signups
Online program sales decline as free content saturates the market.
Content comparison disadvantage
Your paid content competes in search results against free alternatives with millions of views.
What happens if you don't fix this
Value perception erosion
Prospects question the value of paid fitness services when free options appear everywhere.