Seasonal Membership Churn Undermines Growth
January fills your gym to capacity but by spring half those members have ghosted.
Does this sound familiar?
January spike then decline
New membership signups spike in Q1 and drop sharply by Q2.
High cancellation rates
Monthly cancellation rates exceed 5% outside of peak signup season.
What happens if you don't fix this
Unpredictable revenue
Membership churn cycles make it impossible to plan budgets or investments confidently.