Aggregator Comparison Sites Dominate Insurance Searches
Every insurance search leads to a comparison site that sends your prospect to whichever carrier pays the highest referral fee.
Does this sound familiar?
Comparison sites above you in SERPs
Aggregator and comparison platforms rank for virtually all insurance-related queries.
Referral fee dependency
New clients increasingly come through comparison platforms that charge per lead.
What happens if you don't fix this
Rising acquisition costs
Lead costs increase as comparison sites gain more SERP dominance and pricing power.