Industrial Distributors Outrank Direct Manufacturers
You make the product but Grainger sells it to your customers because they rank above you for every search.
Does this sound familiar?
Distributor SERP dominance
Distributors rank above your manufacturer website for your own product keywords.
Buyer relationship loss
End buyers interact with distributors instead of building direct relationships with your brand.
What happens if you don't fix this
Margin pressure
Selling through distributors means accepting lower margins and losing customer data.