Donor Fatigue Reduces Online Fundraising Conversions
Your cause is urgent but donors are so bombarded by appeals that yours gets lost in the noise.
Does this sound familiar?
Declining email open rates
Fundraising email open rates and click-through rates decrease year over year.
Lower donation page conversion
Donation page conversion rates are dropping as donors experience appeal fatigue.
What happens if you don't fix this
Revenue shortfall
Declining donor response rates create funding gaps that threaten program delivery.