Showrooming Customers Research In-Store but Buy Online

Customers spend thirty minutes trying on shoes in your store then order the same pair from Zappos in your parking lot.

Does this sound familiar?

Browse-to-buy gap

In-store traffic remains steady but conversion rates decline as customers buy online instead.

Price comparison at point of sale

Customers openly compare your prices with online retailers while in your store.

What happens if you don't fix this

Eroding in-store revenue

Physical retail location generates costs but increasingly fails to capture the final transaction.

This is especially common in:

Stop losing opportunities. Let's talk.