Showrooming Customers Research In-Store but Buy Online
Customers spend thirty minutes trying on shoes in your store then order the same pair from Zappos in your parking lot.
Does this sound familiar?
Browse-to-buy gap
In-store traffic remains steady but conversion rates decline as customers buy online instead.
Price comparison at point of sale
Customers openly compare your prices with online retailers while in your store.
What happens if you don't fix this
Eroding in-store revenue
Physical retail location generates costs but increasingly fails to capture the final transaction.