Long Sales Cycles Make Attribution Nearly Impossible
You know SEO is working but you cannot prove it to the CFO because the buyer journey spans six months.
Does this sound familiar?
Unclear ROI reporting
Marketing reports cannot clearly connect organic traffic to closed revenue.
Multi-touch attribution gaps
First-touch and last-touch models both fail to capture the full buyer journey.
What happens if you don't fix this
Budget vulnerability
Marketing budget gets cut because leadership cannot see clear return on SEO investment.