OTAs Dominate Hotel Search Results and Charge Heavy Commissions
Guests search your hotel by name and book through Booking.com, costing you twenty percent of every reservation.
Does this sound familiar?
OTAs rank above your website
Searching your hotel name returns OTA listings above your own direct booking page.
Commission cost escalation
OTA commission costs grow year over year as they capture more of your booking volume.
What happens if you don't fix this
Profit margin erosion
OTA commissions on 60%+ of bookings significantly reduce per-room profitability.